On-Site-Video
Engage shoppers with motion and storytelling directly within the browsing experience with On-Site Video Ads, bringing products to life where purchase decisions happen.
Overview
- Reach Customers While They Browse: Out-stream autoplay video units appear within DG.com and DG App shopping environments, allowing brands to influence consideration and purchase decisions closer to conversion
- Video Brings the Product to Life: Demonstration and narrative give shoppers a fuller view of the product, building deeper engagement well ahead of the purchase decision
- Built for Brand and Product Goals: Supports awareness, consideration, product education, seasonal campaigns, and new product launches while complementing existing DGMN on-site media investments
Placements
- Savings: Connect with shoppers looking for deals
- Product Journey: Engage shoppers exploring relevant categories
- Audience Targeted: Reach defined customer segments using DG first-party data
- Awareness: Extend visibility and brand reach across key touchpoints
Reporting & Measurement
- Video Completion Rate (VCR)
- Views/Impressions
- Clicks
- CTR
- Attributed Sales
- Transactions
- ROAS
Ready to activate? Reach out to your DGMN Sales Representative to learn more or get connected to start driving results with On-Site Video today.