With more than 100 million unique customer profiles, DGMN helps brands connect differentiated shoppers across America, including rural, suburban, and underserved communities others miss.
With 80% of stores located in markets of 20,000 people or less, DGMN provides access to hard-to-reach consumers, while still delivering national scale.
Up to 50% of DG customers are not found in the largest 3P demo targets offered within The Trade Desk 25-54 demo. By incorporating DGMN audiences into national media plans, brands gain access to differentiated shoppers many traditional targeting approaches fail to reach.
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75% of Americans live within 5 miles of a Dollar General store. With more than 21,000 locations nationwide, Dollar General provides brands with unmatched access to shoppers across America's communities.
18,000+
Stores offering myDG Same-Day Delivery, extending convenience and accessibility across communities nationwide.
75% of Americans live within 5 miles of a Dollar General store. With more than 21,000 locations nationwide, Dollar General provides brands with unmatched access to shoppers across America's communities.
Stores offering myDG Same-Day Delivery, extending convenience and accessibility across communities nationwide.
Our digitally engaged and influenced customers have a 3.6x annual spend, with 50% of shoppers visiting a DG store within 2 days of engaging with DG.com.
56MM Monthly Digital Visits.
DG.com and the DG mobile app create ongoing opportunities for brands to connect with high-frequency shoppers throughout digital & in-store purchase journeys.
Our digitally engaged and influenced customers have a 3.6x annual spend, with 50% of shoppers visiting a DG store within 2 days of engaging with DG.com.
DG.com and the DG mobile app create ongoing opportunities for brands to connect with high-frequency shoppers throughout digital & in-store purchase journeys.
DGMN campaigns delivered an average iROAS of $5 last year, demonstrating how differentiated reach and first-party data can translate into measurable business results.
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